Product playbook · 3 min read
How to Collect In-App Feedback and Keep Users Updated
Problem
Users may struggle to switch between different tools to leave feedback or learn about new features, leading to a fragmented experience and potential frustration. This difficulty can result in lower engagement and missed opportunities for gathering valuable user insights and communicating important updates.
Solution
An embeddable voting board allows users to have a frictionless experience, as they don’t need to create a new account to submit feedback.
The Auto Digest email helps keep customers informed about feedback progress.
Changelog increases new feature adoption and engagement.
Workflow overview

Make the voting board an extension of your product

Create a public roadmap to show your users what you’re working on and what’s coming up next. Customize it to fit your needs and align with your company’s brand.
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Use company logo, colors, dark or light theme and UI language.
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Set your domain as board’s host and email notification.
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Make sure that board visibility is for all, including search engines.
Embed it in your app

Embed the voting board with a few lines of code with examples from our developer documentation. Collect feedback directly from your app.
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Embed directly into your app with a lightweight SDK.
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Integrate auth system (SSO) to avoid user to login one more time to leave feedback. Automatically authenticate your users and give them access.
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Add any custom fields for voters, relevant to your business such as MRR, company name, sign-up date, last activity, etc.
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In-App Notification Bubbles to make sure all your announcements are seen.
Segment user requests
Know exactly who is demanding, why, and what they expect from your team.
- Create multiple filters based on voter’s properties, ideas’ age, priority scores, task complexity estimations, and task tracker fields in any possible combination with real-time data and a lightspeed user interface.
Send release notes auto-digest

Engage Subscribers with your roadmap auto-updates: It shares what you’ve done and what you are working on.
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Status Auto-Update Rules keep statuses between Voting board and task tracker in sync.
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Customize Release template once.
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Schedule automatic email updates.
Use the company changelog

Create interactive Changelog for your product and software in minutes so you can efficiently deliver product updates.
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Write Announcements automatically with AI assistant.
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Get user feedback on your latest updates.
✔️ Text Comments
✔️ Fast Reactions
✔️ Inbox Notifications
- Personalized Changelogs: Make Users Feel Valued. Empower users with easy-to-use filters like “My Requests,” “My Upvotes,” or specific topics, allowing them to follow areas of your product that matter most to them.
Results
✅ Users leave feedback more often, because the board sits inside the product they are already using.
✅ Prepare drafts with AI, review them, and inform users with beautiful, user-friendly product updates.
✅ Composing Release Notes updates takes less time, because the shipped ideas are already linked to their requests.
✅ No need to switch between tools.
Helpful resources
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