Prioritization template · 1 min read

DHM Model Template: Delight, Hard to Copy, Margin

Criteria

Brainstorm ideas to answer:

Delight customers — How will the product delight (D) customers?

Both now and in the future.

Creating a hard to copy advantage — What will make the product hard (H) to copy?

Brand, Network effects, Economies of scale, Counter-positioning, Unique technology, Switching costs, Process power, Captured resource.

Margin-enhancing — What are the business model (M) experiments required to build a profitable business?

‍